This week Instagram changed its terms of use so that it will be able to display your “username, likeness, photos (along with any associated metadata), and/or actions you take” in connection with advertising without you being notified or reimbursed.
Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.
Although later clarified by Instagram, The Terms of Use are still pretty ugly. This reenforces the Facebook approach that the users are the product that they then onsell.
We've heard you that the updates to our Privacy Policy & Terms of Service are raising a lot of questions. We'll have more to share very soon
—
Instagram (@instagram) December 18, 2012
Rights
…
2. Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.
– Terms of Use
@instagram too little, too slow, goodbye!
The only way to opt out of the new Instagram terms is to not use the service. If you log into Instagram in any way (Web site, app’s or other services) you agree to have your content used in ads.

Links:
[1] Anger at Changes on Instagram (2012-Dec-18) [NYT : Bits]
[2] How to Download Your Instagram Photos and Kill Your Account (2012-Dec-17) [Wired]
[3] Facebook forces Instagram users to allow it to sell their uploaded photos (2012-Dec-18) [The Guardian]
[4] Instagram makes you the product (2012-Dec-18) [The Guardian]
[5] You’ve been framed: putting you in the picture with the Instagram deal (2012-Dec-19) [The Conversation]


















