… The creation of a social media policy is something which the Marketing & Communications department hope will enable the use of social media at the University of Melbourne. A SM policy works to enable use by establishing a set of reassuring guidelines within which people can make use of this valuable set of communication tools. …
– Paul Tagell
Senior Web Communications Officer
The University of Melbourne
Social Media policy discussion today at #UOMSMP @ UniMelb.
How different is a University to other organisations when it comes to developing a Social Media policy / guidelines? Can you just transpose IBM social computing guidelines to the higher education sector? Any thoughts?
– Jennifer Frahm [1]
Is the current Open Government #publicsphere discussion via Kate Lundy re: public interaction closer to the University model than the IBM Social Computing Guidelines [2] ?
Should there be different guidelines for marketing vs facilitation (eg. back channel in a video conference), corporate vs teaching and official (logo) vs unofficial ?
[1] Developing a Social Media Policy #UOMSMP (2009-Sep-21) [Jennifer Frahm Collaborations]
[2] Social Media Governance [Social Media Governance]
[3] IBM Social Computing Guidelines [IBM]
[4] #UOMSMP [TweetGrid]
[5] University of Melbourne Policy Framework [UniMelb]
[6] Australians resistant to social media marketing (2009-Sep-22) [Digital Media]
[7] Facilitating adoption of weblogs in knowledge-intensive environments (2009-Jun-16) [Mathemagenic]
