pro·crasti·nation n.
* Qantas has hired four social media managers in the wake of the grounding crisis [Herald Sun]
* Qantas in new social media fail with #QantasLuxury hashtag backlash [mUmBRELLA]
* Qantas competition hashtag hijacked [The Australian]
* Qantas makes hash of tweet campaign [SMH]
* PR experts said the campaign was perhaps Australia’s greatest public relations failure and a classic example of the dangers of unpredictable social media.
– Epic fail for Qantas Twitter competition [Reuters]
About Media140 Sydney 2009:
Future of Journalism in the Social Media Age. An international collaboration asks “What is the future of journalism in the Social Media Age?”. Staged at ABC’s Eugene Goossens’ Hall, Sydney on 5th – 6th of November, bringing together Australia’s leading journalists, broadcasters, social media advocates and media academics. To educate and promote debate within the media industry about Twitter and realtime social media platforms and practices. — Ustream
The Media140 series of conferences is stopping in Sydney Nov. 4-5 to discuss “The Future of Journalism in the Social Media Age.”
Media140 Links:
Links to Talk notes and Opinions:
