All Hallow’s Read is a (new) Hallowe’en tradition. It’s simply that in the week of Hallowe’en, or on the night itself, you give someone a scary book. This can be traced back to Neil Gaiman’s modest proposal.
* 11 Scary Book Recommendations from Neil Gaiman (2013-Oct-17) [Tumblr]
* All Hallow’s Read: Scary Picks for 2013! (2013-Oct-01) [Tor]
* 50 of the Scariest Short Stories of All Time (2014-Oct-20) [flavorwire]