The farcical selection of the Asia-Pacific representative for #BeatTheSun‬ 2016

You may have seen posts on social media where I had been promoting ‪#BeatTheSun‬ and prompting people to vote for Ben Hirst as the Asia-Pacific representative. Ben won the popular vote by 2000+ votes.


‪#‎ASICS‬ has not just ignored the popular vote, but appears to have a rigged back end process that ignores the voting process entirely. Remember this when you are shopping for sports gear, and perhaps shop with a brand that is up front and builds communities rather than a brand that uses marketing smokescreens.


It seems that ASICS’s social media strategy is to be a ostrich and wait out the anger without responding (Hello Streisand effect!). Because of this, it is worthwhile taking up the issue with the #BeatTheSun Technical Partners as well, they may have a more clued in marketing department. Oakley – Petzl – Runkeeper – Epic TV – LEKI – Haglöfs – Isostar – TomTom

This entry was posted in 2016, outdoors, running and tagged , . Bookmark the permalink.

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