❝Today we proudly launch a public effort called Force of Nature. It is a disruption of the status quo. It claims the outdoors as a place to opt out of cultural pressures to conform—the “supposed-tos” and “shoulds” that underpin outdated stereotypes—especially for women. To create real change right now we are putting women—of all ages, races, sizes, gender expressions—front and center in all we do.❞
Force of Nature: Let’s Level the Playing Field [blog.rei.com]

❝Fresh off a successful campaign to change the way retailers approach Black Friday, REI is unleashing Force of Nature, a multi-pronged effort to change the industry’s approach to women as employees and customers.❞
REI’s Force Of Nature Wants To Change The Game For Women Outdoors [Forbes]

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